While most manufacturers focus exclusively on building share-of-market, smart manufacturers understand the value of building share-of-heart — connecting with customers in a more personal and meaningful manner. One of the best ways to do that is to develop a random acts of kindness strategy.
Your customers want to know you care about them and their world. A random acts of kindness strategy does just that.
Use social media or traditional research to gain a better understanding of what's happening in your customers' lives. Get involved in those organizations or initiate your own program to positively impact their lives. Then, use public relations and social media to let customers participate in your random acts of kindness. As a result, they'll have a greater affinity for you and your products.
Trilix is a full-service advertising agency headquartered in the Midwest with expertise in helping businesses market effectively and drive sales success. Learn more at www.trilixgroup.com or email Todd Senne at tsenne@trilixgroup.com.