<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Trilix Research</title><link>http://www.trilixresearch.com</link><description></description><lastBuildDate>Fri, 17 Jun 2011 00:00:00 -0500</lastBuildDate><language>en-us</language><atom:link href="http://www.trilixresearch.com/about/in-the-know/rss/index.php" rel="self" type="application/rss+xml" /><item><title>Manufacturing Marketing Mistake #67: Not Having A Random Acts of Kindness Strategy</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/manufacturing-marketing-mistake-67-not-having-a-random-acts-of-kindness-strategy//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/manufacturing-marketing-mistake-67-not-having-a-random-acts-of-kindness-strategy//</guid><pubDate>Fri, 17 Jun 2011 00:00:00 -0500</pubDate><description><![CDATA[While most manufacturers focus exclusively on building share-of-market, smart manufacturers understand the value of building share-of-heart — connecting with customers in a more personal and meaningful manner. One of the best ways to do that is to...]]></description></item><item><title>Manufacturing Marketing Mistake #73: Making &quot;Sales&quot; Calls</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/manufacturing-marketing-mistake-73-making-sales-calls//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/manufacturing-marketing-mistake-73-making-sales-calls//</guid><pubDate>Thu, 13 Jan 2011 00:00:00 -0600</pubDate><description><![CDATA[Customers  expect more than a conversation about sports and a free lunch from salespeople  these days. According to a study by the International Data Corporation, 24% of  buyers indicated that sales reps are not prepared for presentations at...]]></description></item><item><title>Black Friday Turns Social in 2010</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/black-friday-turns-social-in-2010//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/black-friday-turns-social-in-2010//</guid><pubDate>Wed, 22 Dec 2010 00:00:00 -0600</pubDate><description><![CDATA[Die-hard shoppers are filled with anticipation on Black Friday. If you play it smart, you can find deals worthy of year-round bragging rights. Many people wait in line for hours in hopes of obtaining that must-have deal.
This year, we saw a growing...]]></description></item><item><title>Research Before You Re-Brand</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/research-before-you-re-brand//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/research-before-you-re-brand//</guid><pubDate>Tue, 14 Dec 2010 00:00:00 -0600</pubDate><description><![CDATA[Humans are creatures of habit. By nature, we resist change so re-vamping a cherished brand can be very challenging. It&rsquo;s difficult to please everyone, but taking the time to listen to your target audience can help you retain the elements that...]]></description></item><item><title>The U.S. Economy is Looking Up in Late 2010</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/the-u-s-economy-is-looking-up-in-late-2010//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/the-u-s-economy-is-looking-up-in-late-2010//</guid><pubDate>Thu, 02 Dec 2010 00:00:00 -0600</pubDate><description><![CDATA[Signs indicate the economy is getting better. Can you feel it? There is a certain buzz and excitement in the air this holiday season. Black Friday sales were strong and newscasts were filled with stories about people waiting in long lines at...]]></description></item><item><title>Manufacturing Marketing Mistake #6: Failing To Address A Prospect&#039;s Pain</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/manufacturing-marketing-mistake-6-failing-to-address-a-prospect-s-pain//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/manufacturing-marketing-mistake-6-failing-to-address-a-prospect-s-pain//</guid><pubDate>Tue, 19 Oct 2010 00:00:00 -0500</pubDate><description><![CDATA[At  the core of every marketing message is a promise. Prospects are being told that  little (or big) problem they're having is solvable.
But  how is a marketer to know if they're solving the right problem.
Ask  the sales team. And the service...]]></description></item><item><title>And the award goes to...</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/and-the-award-goes-to//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/and-the-award-goes-to//</guid><pubDate>Mon, 09 Aug 2010 00:00:00 -0500</pubDate><description><![CDATA[Every year, local advertising agencies compete in the OUTY Awards for a chance to showcase some fun, creative outdoor advertising. This year, our own Interactive Design Director Paul Burger brought home the win with this board for our new division,...]]></description></item><item><title>Finding Your Niche</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/finding-your-niche//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/finding-your-niche//</guid><pubDate>Mon, 26 Jul 2010 00:00:00 -0500</pubDate><description><![CDATA[Ah, it&rsquo;s a beautiful morning and you&rsquo;re jonesing for a caffeine fix. You need a cup of coffee STAT. You have two options: brew a pot at home or head down to Starbucks for a cup of joe. Before you know it, you&rsquo;re half way out the...]]></description></item><item><title>When Brainstorming Can Make You a Profit</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/when-brainstorming-can-make-you-a-profit//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/when-brainstorming-can-make-you-a-profit//</guid><pubDate>Wed, 24 Mar 2010 00:00:00 -0500</pubDate><description><![CDATA[&ldquo;Wait.... hold on... I think I have a... yep, yep, I have an idea&rdquo;*
Trilix is founded on the three fundamental elements of insight, strategy and creativity. Within those fundamentals is the development of ideas which are a key component...]]></description></item><item><title>PR metrics -- Measuring the Impact of Earned Media</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/pr-metrics-measuring-the-impact-of-earned-media//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/pr-metrics-measuring-the-impact-of-earned-media//</guid><pubDate>Fri, 01 May 2009 00:00:00 -0500</pubDate><description><![CDATA[It's great to get a front page story about your company in the newspaper, but how can you measure its impact on your business?
While there is no "one-size-fits-all" solution to measuring earned media, a strategic media relations program presents...]]></description></item><item><title>Slow Down, You Think Too Fast.</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/slow-down-you-think-too-fast//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/slow-down-you-think-too-fast//</guid><pubDate>Sun, 01 Mar 2009 00:00:00 -0600</pubDate><description><![CDATA[Today&rsquo;s fast-paced, give-it-to-me-now, speed-of-thought business climate pushes us to be both brilliant and fast. Speed wins and brilliant speed dominates. That&rsquo;s certainly the case for marketing professionals. These times call for us to...]]></description></item><item><title>What Do You Think?</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/what-do-you-think//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/what-do-you-think//</guid><pubDate>Tue, 01 Jan 2008 00:00:00 -0600</pubDate><description><![CDATA[With the beginning of a new year, many organizations may be looking into kicking off a marketing campaign in the near future. This can be a fun and exciting time, but can also bring anxiety to those involved in the budgeting process.
If done...]]></description></item><item><title>Seven Steps To Perfect Planning</title><link>http://www.trilixresearch.com/the-agency/against-the-grain/seven-steps-to-perfect-planning//</link><guid>http://www.trilixresearch.com/the-agency/against-the-grain/seven-steps-to-perfect-planning//</guid><pubDate>Fri, 01 Jun 2007 00:00:00 -0500</pubDate><description><![CDATA[I am constantly amazed at the number of businesses that operate  without a marketing plan. They end up becoming reactive marketers and  make business decisions on the fly. They haven&rsquo;t clearly defined who  their customers are and have the...]]></description></item></channel></rss>
