
Philosophy
Establishing a research division was the next logical step in Trilix’s commitment to delivering marketing communications programs built on solid strategic foundations. In the past, the firm relied on outside research partners to provide this critical data, but with a growing list of clients and advancements in technology, it made sense to bring the resources of a full-service research organization in-house.In addition to providing actionable marketplace data to help our staff develop relevant marketing communications strategies and tactics, Trilix Research also provides marketing research services and strategic planning to companies and organizations that may have internal resources to execute on that data.
The Research Process
All research studies conducted by Trilix Research apply the following sound scientific methodology to assure you of valid, representative and objective results.
- Step 1: Problem definition
- Step 2: Sampling strategies
- Step 3: Questionnaire development
- Step 4: Conduct research
- Step 5: Analysis & reporting
- Step 6: Applying findings to the real world