Gaming Research Services

Would you like to know how to get NEW customers? Do you know who your customers are? And, more importantly, WHY they’re your customers? Trilix Research can help you gain deep consumer insight via a variety of tools and strategies.

Customer Analysis — You already know who is coming to your casino… but do you know why? Discover what motivates customers to visit and how to motivate them to return more frequently.

Market Sizing — Better understand the size and characteristics of your specific market. Know exactly what your player, non-player and potential player base is. Only then can you maximize your marketing and promotional efforts.

Customer Service Research — How good is your customer service? Find out through “mystery shopping” or by tracking it over time by using the web, mail or phone.

Desirability of Games — Not all games are created equal. Not only can we help you to understand how desirable current and potential games are, we’ll help you uncover why. Web research can gauge interest while actual testing of the games can be done using focus groups or on-site testing.

Test Marketing Messages — Marketing is a game of constant learning and improvement — adjusting to an ever-changing and fickle market. Learn what messages will be most effective in your market before launching a new campaign. Test messages with current, future or past customers.

Specializing in information-based marketing and marketing research, Trilix Research has the resources, experience, technology and people to meet your research needs.